SHIRU

This was a brand identity that I mocked up for a group of friends, it was meant to be a clothing brand that would bring awareness to the abuse of seals in fashion and sports. As newborn seals are annually hunted for their fur as a sport. "Shiru", meaning "seal" in Japanese to keep a Kawaii feel as well as retaining an old fashioned Asian confectionery aesthetic.

© 2020 by YanYan Oceane Tam